Getting Started Neuromarketing 101 . About a hundred years ago, companies in the West ran into a problem: Consumers had everything they needed. So, the companies came up with a great idea: Persuade people
Getting Started Pscyological Triggers & Cognitive biases . Here's few psychological biases that Marketers use to persuade people to buy their product/service. If you own a business, these tips would be much helpful towards getting more customers. If you
Getting Started RedBull? FOMO & Dumpster Marketing! π . This energy drink company used pyschological manipulation to make people, buy its drinks, and here's how. Read onβ¦ FACT: RedBull is a crap drink, fully loaded with caffine and artificial sweetners. No
Getting Started Pricing wars π . Pricing is not easy. It's a delicate balance of psychology, salespersonship, and strategy. Are you prepared to knock clients' socks off with competitive pricing to draw in new leads? You want to
Getting Started Practical Sales Advice For Business π . Just because you have spent years honing technical skills does not mean that you will make it as a business owner. This is one of the harsh realities of entrepreneurship and it isn'
Getting Started What are Owned Emotional Selling Point? . "To remain competitive, successful brands intentionally establish and maintain a strong emotional connection with consumers with their branding." .
Getting Started Welcome π . Dear reader, It's an exciting day for us to launch UILO. We know that first impressions are pretty much important in sales, and so we've added a few introductions that will
Getting Started This Line Matters - Read Or Miss Outπ₯ β¦ The headline is the first part of your sales page. Your headline is the MOST important part of your marketing strategy. Without an effective headline, you might as well shut down and go
Getting Started Lets Make a SAIL πΆ . It is often said those who are into sales are to be born, and not made. Yet again, there are those who believe that sales can be groomed into overachievers if right foundation
Getting Started Avoiding Irresistible Sales Anti-patterns π₯ What majority users expect is not a canned response to a recurring reason why their expected sales targets weren't met. Stop suggesting anti-patterns for repeatedly occuring sales problems. Value accures with
Getting Started Don't Kill Your Sales Conversions πΎ .. Many business rely on maintaining long-term relationships with customers to survive. When a business begins to lose clients, the effects can become disastrous quickly. Hereβs a personal pick of common mistakes
Getting Started Sell More By Doing Less π .. A recent study found there were about 15,000 marketing platforms are currently available to businesses. There are so many channels, which marketing departments need to consider when they try to create a
Getting Started Selling the Sizzle πΉ .. Every magic trick has 3 parts, or acts. The first part is called pledge, where the audience is shown something ordinary. The 2nd act is called turn, where the you notice an ordinary
Getting Started Anchoring Effects π© .. Anchoring Effect Anchoring is a cognitive bias, when we rely too heavily on "anchor", also referred as initial piece of information offered when making decisions. Let's discuss a little about curbing your
Getting Started Have You Given Up? π .. Here's a quick question, How will your sales survive after their first punch in the face? What if your largest clients decides to cut their spend by more than half? What are
Getting Started Does your SALES lose steam? β .. This post will summarize few pointers to increase the sales adoption in your business. Here's a good picture explaining how sales adoption works. Here's few pointers. Read onβ¦ Need for Product
Getting Started Who doesn't SELL? π© .. There was an era not long ago, when slaves used to be stoned to death, and enterprising people started selling "stones". Everyone sells. Who doesn't? History tells tales how old selling really
Getting Started Growth-Hack your PITCHπ· .. Are you a salesman? How often have you been asked the following question? " Why should I BUY from you? " Pitching to buyers is an element of business development, a smile and a wisecrack
Getting Started Sales101 β Generating Prospects π .. From your team's sales effectiveness to pratical conversion techniques used to nuture client-side facing relationships, it is important every aspect of your client's sales funnel has to be consistently optimized
Getting Started Stop Negotiating, Start Living π₯ β¦ Quick quesiton: Can you offer your customer something more, which will save them money in the future, add value, and is provable with other customers? Do you offer an awesome product, on an
Getting Started Closing a DEAL π .. Closing a deal for small startups is a relatively a huge writer's block. Large companies have the leverage and they can use means to get ahead at the negotiating table, but small
Getting Started Sell the Appointment, Not Product π .. The most important part of sales success is spending more time with good prospects. The more time you send with good leads, the more sales success you will have. However, finding new people
Getting Started Cold-calling is not DEADπ₯© β¦ If you want to take your business to next level, make some cold calls, and keep your pipeline full of leads. After all, without leads, you cannot make presentations or close any deals.
Getting Started Cold-calling Smackdown π§ .. So, do you like being in sales? Are you pumped to make your first contact? How do you like to contact your leads? Have you tried out-bounding with cold-calling? Are you
Getting Started What CARDOGS Teaches SALESMEN .. Sell on your feet, Negotiate on your seat. You can always go down on price, but never go back up! Customer always have to feel he won. Read More β Last 3 words in
Getting Started Sales side of Marketing π₯ .. Business activities like sales, marketing and advertising are critical functions most businesses find it necessary to keep spending even when business survival is at stake. Remember β Business is more riding a tiger! You
Getting Started Negotiations β Handling Prospects Curve-balls π .. Most sales teams jump right into the selling, without a plan. And, after a few weeks, your pre-sales start realizing the budget is too low, or the committed work is obviously hetic.
Getting Started How Cross-selling helps β‘οΈ β¦ So, what's cross-selling? Can you provide more value by selling complementing products that your client can render more benefits when clubbed together? Here is a very good example. Retailers in
Getting Started Is your Sales Manager an Elephant or Monkey? β¦ Here is one quick question, what according to you is an uphill task in startup recruiting β a good sales manager amongst the ranks, or hiring your #1 top sales man to manage team?
Getting Started Cold Calls β Selling takes persistence π₯ β¦ One of the lost art forms is cold calling a prospect. Years before the social media, and the advent of the modern internet, picking up the phone book directly locating the warmest leads,
Getting Started Painful Cost Of A Refusal (How to Avoid) β¦ No customer would be willing to throw money at a perfect stranger. In a world of arm-chair thinkers, skepticism and growing intolerence being rampant, a good salesman needs to be skillful and
Getting Started Persuasion Vs Manipulation β Lessons from Boiler Room (2000) β¦ Salesmen and pop culture often portrayed as slick-haired money-grabbing opportunists will say anything to make an extra buck. Some of our favorite sales roles in movies perpetuate that stereotype. Why do
Getting Started Patience & Persistence β Lessons from Bill Porter's Life β¦ This is a simple story of a simply remarkable man. This is a post dedicated to the life of one of the greatest salesman ever, a man who despite having a condition of
Getting Started Is your Sales Lazy? β¦ Often we ponder in our heavily undisclosed mind bunkers about things we can never control. Sales is no exception. People are fickle minded, and in a generation of impatient intorelence learn to live
Getting Started Increase Your Conversion Rates by 195% β¦ Nothing is more frustrating, when you spend all that time and effort, talking to a prospect and at the end, you don't close a sale by end of the discussion. If you
Getting Started Value Pricing in SALES π β¦ Despite branding your product is one of the most difficult things you'll have to do as an entrepreneur, you'll have to price it competitively while making sure you're not scaring
Getting Started Why People Buy? π¨ .. Appeal to your buyers' emotions, not just logic. People buy because of emotions, but they back it up with logic. They justify it with logic derived from their own states of mind. What'
Getting Started The Salesman Vs "Closer" .. Do prospects lie? You better believe it. Yes, The most common phrases - "I would love to meet". "I can't wait to get started" "Send me the proposal. I'll call you by
Getting Started Sales101 β The Sales Funnel Journey .. The buyerβs journey is an important concept that help you understand the different stages taken by customers. Each phase of the buyerβs journey needs to be examined and perfected if you
Getting Started Ten Words to Avoid in Closures π β¦ Dear sales "closers", Here's a pro-tip. What you speak matters! When it comes to sales closures, there are few positive words that you wanna use, to upsell more of your inventory,
Getting Started Why "Invest" in Time? β 3 Sales Lessons π₯ .. 1/β¦ Peeling the layers Any buyer will generally refuse to do any major business with someone they did not know well or have not had relationships with over a long period of time.
Getting Started How to sell when you dont like SELLING .. Contrary to the popular belief, being a sales representative doesnβt require an outgoing personality or aggressive attitude. Profits aside, knowledge of how to help people make decisions matters a lot. In fact
Getting Started Sales Lessons from Movie 'The Founder' π₯ .. Think BIG! Increase supply, demand will follow! #chickenegg Hamburgers, French fries & Soft-drinks - Focus on what sells! Don't piggyback on others ideas. Be original. That's makes the biggest cut. No
Getting Started Narrow your Market: Broad to Niche π .. A niche, is simply a combination of a specialty and target audience. It's a combination of your expertise, your specialty with a target market combined. Not one without the other, both at
Getting Started Adversity is an Advantage π² β¦ If you could have one advantage in business, what would you choose? Would you say, capital? Would you say I want to have the best product or service? Would you say I want
Getting Started Sales Blueprint π© β¦ If you don't have a proven process to sell, then you don't have a proven process to scale. When it comes to sales, most companies don't have a very clear
Getting Started War of Words β Taking Controlπ .. Salespeople talk too much and too fast. Thats something you can avoid. Stop talking more, and try using few words to make your client work for you. "I don't know." That'
Getting Started Sales Lessons from Movie "Glengarry Glen Gloss" `92 β¦ βA man is his job,β says Shelly Levene (Played by Jack Lemmon) Never open your mouth until you know "what the shot is". ABC β Always Be Closing! AIDA β Awareness, Interest, Desire and Action.
Getting Started Coffee's For Closers Only βοΈ .. Here's a small post on closing strategies for sales. A small post about Sales Enablement Consulting, Conflicit Resolutions in Sales, Sales101, Sales Negotiations, Consultative Selling. Let's say you are going to
Getting Started Handling Clients from Hellπͺ β¦ Client: You barely did anything! I'm not going to pay you! Me: What I "barely did" was FIX YOUR PROBLEM. Do you know how much your "clients from hell" are costing your
Getting Started Pitching Your Value πΊ .. Clarity Do you have a simple, compelling message? That's a question! Do you have a simple, compelling message? When you meet with your prospects, and they ask you, "what do you do"
Getting Started Close First, Educate later π .. We make many dumb mistakes as a n00b, and hereβs a post detailing our few sales experiences. If you are a working consultant, offering your hiring services. There are strategies like a
Getting Started Handling Objections π₯ .. Have you ever had this experience? You try your very best to sell your product/services to a client, and having explained feature-by-feature, it makes perfect sense for a closure, but
Getting Started Lazy Way To Selling π₯ .. Quick question β What's the difference between sales and marketing? Itβs not the same thing! Marketing is spreading the good word about your product. Its product awareness, and brand exposure. Marketing is
Getting Started Sell Me This PEN π .. When it comes to selling, there are many factors that influence a buyer. We are looking at 3 scenarios where a sales maverick can understand how closing can become a passΓ©. Here's
Getting Started PAY! Or, become the PRODUCT! .. There are companies/brands that sell you things. And, then there are companies that sell YOU. This may sound weird, but if are a working in an environment which offers you almost everything
Getting Started Client Matrimony π§ β¦ 1/β¦ Sell to players with money! The worst clients in the world are cheap clients. How cheap are they? Do they try to nickel and dime you, negotiate price every time? Does it
Getting Started Towards Sales Proficiency π .. Are your customers slipping out of your grasp? If you are in sales closures, you need to know the proper way towards closing a deal & here's few crucial steps that you
Getting Started Answering Sales Objections π .. Businesses small & large deal with sales objections every day. Not every client will decide for themselves and sometimes, they have to be convinced. There's no secret sauce or tricks to figuring
Getting Started Treating Your Prospects π° .. Well, before you mentally paint a rosy picture about bagging big-ticket sales, by offering prospects assorted varieties of doughnuts, think what's stopping you from expressing yourselves as a honest & value-
Getting Started Smash the Funnel β Interest Vs Involvement πBuying Signals .. Fun fact: Did you know that 57% of a buying decision is made before a sales representative is even involved? Sell to others as you would like to be sold to! The first
Getting Started Making Competition Irrelevant - Swimming in Blueπ β¦ Advocates of change Before the global economic collapse in 2007, Wawa perfected 3 separate businesses on one piece of property! Wawa was selling fuel, selling convenience store goods and selling food service. In
Getting Started Why we β€οΈ Swiggy β NetworkEffects .. Let's talk strategy. Apps like Swiggy, Dunzo are good examples of On-demand delivery marketplaces. Swiggy is the largest food delivery service in India, with 5,000 restaurants across 8 cities. It
Getting Started Capture The Room πΉ Before PITCH β¦ Part of running the startups will involve talking with complete strangers. Sometimes it will be an effort to boost your personal brand, or a group of potential clients. Whatever be the case it
Getting Started The True Cost of Hiring Inside Sales π β¦ In today's post, let's talk true cost of hiring a sales team. Yes, it costs you more than you think when you are trying to sell a product even as small
Getting Started The "Jerk" Theory π€ .. It's not common to find many in sales "calling the bluff". Most of the sales men on a call or making door-to-door are jerks pulling out acts of persuasion to
Getting Started Why would a Prospect TALK? β¦ Ask yourself this question several times before you leave the proposal on your client's desk, or even meet a new prospect at a event/conference. Why would a prospect talk to you?
Getting Started Growth Loops, the New Funnels π¨ β¦ Bumped on a new tide - Growth loops! And, suddenly "funnels" feel like a '80s kid crush on sales. So, what's this buzz word Growth loops all about? In a single word β Compounding!
Getting Started All ahead, FLANK! π β¦ Looking back at all past filled with glory and regrets, a few vivid memories still linger. There is no point bragging all about in past-tense, but a few reasons why this story
Getting Started Loyal to Brands over Spouse? π² .. Who does not like a strong customer base with brand loyalty? Every incumbent business w/out a post-sales budget, are scrambling today to keep their subscribers loyal. Many hyper-funded startups are
Getting Started Facing your Cognitive Biases in Salesπ .. Sales is not for everyone! It's a myth. But, being a salesperson is no easy job. You often have to work on sales calls for long hours, meet new strangers, travel around
Getting Started Sales Incentives β Cheating the Hangman? π± β¦ Admit it, sales suck without incentives! Nobody will be motivated to work for free. A sales incentive is a necessary evil. But, choosing the right strategy will cut the lethargy and slackness
Getting Started Psychology of BUYING! π β¦ To be a successful in sales, it's important to know the brass tacks of your consumer's mindset and understand thoughtful insights that govern the buyer's psyche. Believe it or not,
Getting Started Conversion Funnels β Dante's Inferno? β¦ *INSET: Dante's Inferno based on 'The Divine Comedy' designed as a dungeon crawl, a bottom-up approach for sifting souls, allegorically representing a soul's journey towards God. Depicts how souls get
Getting Started Being Assertive in Sales β¦ Is your sales aggressive or simply assertive? In psychology, experts term this the "percolator effect". Often with passive-aggressive ways how emotions work, at slightest notion that a long-ongoing deal goes sideways,
Getting Started Pave the Road with Territory Management SaaS β¦ Field territory maps, field sales planning, and sales territory mapping software are not something that's new, but those jet-lagged souls who travel every day to various locales, cities and zones, need
Getting Started Money Ball (2011) βββLeadership lessons .. *Plot: Oakland baseball team won many games & reached "Playoffs". But, when they lose elimination games against Yankees, their general manager Billy Beane is very disappointed. He knows that several good players will
Getting Started Get Rid of Sales Outsourcing Myths π β¦ Myth: Outsourcing will lack "context" of your business Fact: Pretty much all business today is templated and known is the fact there is "no secret recipe". There is a good reason why its
Getting Started Sales Motivation from .. It's a movie about a traveling sales man lost in his own thoughts, and wandering an in a different world of cultural paradoxes looking for answers. 2016: A Hologram for the King
Getting Started What Influences Buyers? πͺ β¦ Let's discuss few perspectives on sales strategy. Demand is time-bound and sellers need to understand a little in-depth the "buy-side triggers". Buyers have no exception and they can be
Getting Started Is your offer too SWEET? β¦ To quote Mario Puzo's Godfather, "Make prospects an offer they will not resist". But, that also boils down to a question β Is your offer too sweet? And, how long can you rain
Getting Started Unwritten rules of Modern Sales How you sell matters. Don't bring work on your first meeting! If your sales canβt understand your inventory, wastage will take all profits. Are you pushing yourself to grow? If you
Getting Started How you $ELL matters β Wording your Product/Service β¦ Writing product context sounds so simple. You list out features of your products, you upload a few photos, and you add a large button that says; "Buy Now!", right? Wrong! Listing features of
Getting Started Weekly update β Evaluation β¦ So, what's cooking folks! We are making progress building a production ready platform for sales, and one way we can ensure we are keeping our standards is compete globally with peers who
Getting Started Design Thinking π’β Know your Customer's Persona .. Understanding your customers is crucial for business success. A customer persona provides you with detailed information about people who are buying products and services from your business, and any data about consumer's
Getting Started Do you smell Opportunity β Try Sales Battlecards! β¦ The biggest challenge for any startup founder lies in a rather poorly solved challenge β To make sales people pitch their ideas efficiently. Most clients don't have 30 seconds to be interrupted. Even
Getting Started Effective ways to reduce SDR Attrition β¦ The big problem with managing sales team is keeping them motivated, and when you are working with field sales β Don't ask! When you put your startup in front of a great audience
Getting Started Towards Decisive Sales β¦ Did you qualify your buyers? Need a positive sales outcome? Are you losing time and investing in wrong situations? Try sales scripts, one of the most powerful tools predicting insights towards how your
Getting Started Are SDRs dead? Do we really understand the role of todayβs SDR? Let's hit a pause towards thinking blogging, advertising, digital marketing, public relations and other methods actually drive high-ticket sales for B2B
Getting Started Fall down 7 times. Stand up eight! ⦠A small post on sales motivation challenges. Learn about sales strategies⦠The sales field is perhaps most rewarding career paths to take, but it attracts a lot of competitive challenges mostly long hours
Getting Started Drive Sales Performance with OKRs .. Ever heard what you can do with a shared purpose? Learn all about growth loops! Sales representatives show commitment when given an objective. Most are go-getters, but often SDRs also need a
Getting Started Sell Holes, Not Drills. β¦ I never intended to be in sales for all my years. But, what was supposed to be a temporary task while taking some time off from school have made me a career out
Getting Started Don't buy bread, buy DYNAMITE β¦ Revolutions are not often commonly known in a globalized world. People have learnt to accept economic disparity among nations and moved on with their daily lives. But in a growing population of over
Getting Started Narrow Focus to Increase Your Sales β¦ If you were a business major or have experience as a sales representative, you may be interested in the field of sales. A salesperson doesn't need to have advanced subject matter expertise
Getting Started Can a Fish Help You Sell? β SDR's perspective towards Sales Leadership β¦ Are you a SDR lost in a world of sales quotas? Read this post and figure ways to be successful in sales as you always dreamed to be! We are detailing few unconventional
Getting Started Amazing Buying Triggers β Desire. FEAR! Scarcity. β¦ A good offer is integral to long-term success of a business. You can build an incredible product and invest in advertising, but if just a few get no return on their investment,
Getting Started Understanding Lead Generation β¦ Lead generation for sales is perhaps the best ways to get most from your marketing campaigns, but many startups neglect to utilize such tools. However, since many startups don't really know what
Getting Started No Buyers from Your Cold Traffic? Warm-up your Prospects β¦ Revenue sustainability in sales is always a major concern for startups, and we at Salesvita as a growing on-demand sales startup, always have been wondering more about how to stay optimistic in
Getting Started Chains of Habit πΆ Orchestrate your Sales . Is No, the new YES? Creating a Funnel That Converts Every startup business wants to explore different options for generating revenue. Marketing, advertisements and sales funnel pages are most dynamic sources of growth
Getting Started Sales B2b π₯ . Selling business to business is an essential part of growth & success as a retailer. The best sales plans can bring retailer and suppliers together for profitable relationships, ideally these will grow with
Getting Started 3 Sales Tips π . Selling is tough work, but you'll close more deals and earn better commissions if you do it right. Salesmanship isn't about toothy smiles and slick promises; it's about knowledge, respect,
Getting Started Maximizing Your PPC Efforts - Strategies for Effective Paid Advertising β¦ Overview What is PPC advertising? PPC advertising, or pay-per-click advertising, is a digital marketing strategy in which advertisers pay a fee each time their ads are clicked. It is a way